There’s an interesting shift that happens when you run your own company — there’s nobody to blame. In the past, I’ve always tried to take responsibility, to present problems that I see, but also solutions. There have certainly been times that I have just ranted, bitched, and blamed (sorry to all of my past supervisors).
Now, if I don’t make a sale, it’s because I screwed it up. If my advertising isn’t working, it’s because I wrote bad copy, or placed it wrong. I’m not saying that I expect to be perfect in everything, but that if something isn’t working, I’ve only got myself to blame. That seems scary some days. Most days, however, I’m completely ok with it. The situation definitely motivates me to improve my game in every way, and that after all, is a good investment in myself no matter what happens.
